Course curriculum

    1. NOTE: Welcome to Google!

    2. Smart Google Traffic - Modules 1-4

    3. Google Ads: Keywords and Bids

    4. Quizlet: Google Ads - Keywords and Bids

    5. Google Ads: Audiences and Targeting

    6. Quizlet: Google Ads - Audiences and Targeting

    7. Google Ads: Attribution

    8. Quizlet: Google Ads - Attribution

    9. Connect to Amazon Learning Console

    10. Smart Google Traffic - Module 5 (YT Remarketing)

    11. Read: Top YouTube Ad Examples + Templates

    12. Smart Google Traffic: Modules 6-11

    13. YouTube Kickstart Blueprint

    1. Intro to Account Management

    2. Mock Client

    3. Teamwork Projects (TPM) Walkthrough Video

    4. Writing a Professional Email

    5. Reporting and Updates

    6. Escalation Process

    7. Client Teams and Auxiliary Specialists

    8. Managing Multi-Service Clients - Section 1

    1. 1. NOTE: Welcome to Amazon!

    2. 2. Get Certified in Amazon Advertising!

    3. 3. Setup Your Authenticator App

    1. Note: Welcome to Amazon Brand Management!

    2. What is Brand Management & Why It Matters

    3. Navigating the Amazon Tracker and ABM Playbook

    4. Navigating ABM Audit

    5. ABM Tracker Walk-Thru

    6. Best Practice Resources for Clients

    7. Task Lists & Descriptions

    8. Note: Identifying Tasks

    9. One-Off Tasks & Task Lists

    10. Analyzing Calls for Tasks

    11. Analyzing Client Channel and Emails for Tasks & Communication

    12. Analyzing Account Health Summaries for Tasks

    13. Attribute Importance and Collection

    14. Ideal Creative Asset Setup for Support/Creative Team

    15. Ongoing Asset Updates

    16. Creative Project Management

    1. Email Marketing 101

About this course

  • 41 lessons