Amazon ABM (Specialist)

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Course curriculum

1. Introduction to Amazon Brand Management
2. Soft Skills: People & Calls
3. Setup Your Authenticator App
4. Learning Console Overview
5. Amazon Manager Account Overview
6. ABM Tracker Review
1. Creating an ABM Playbook
2. Keyword Research and Listing Optimization Templates
3. Collecting Initial Product Data
1. Navigating Various Support Portals
2. Logging a Case, Locating Case Logs & Reopening Cases
3. Requesting a Support Call
4. Amazon Support Best Practices
5. Tracking Cases in TPM with Recurring Tasks
6. ABM Case Logging Training Outline
1. Competitor Research
2. Template Overview
3. Helium 10 Process
4. Shadow: Helium10 Process
5. Introduction to Using DataDive for Keyword Research
6. DataDive Competitor Research
7. PRACTICE: DataDive for Keyword Research
1. Creating a Listing in Seller Central
2. Basics of Amazon Listings
3. Optimizing Title for Free Organic Traffic
4. Maintaining Brand Continuity
5. Optimizing Bullets for Ranking and Conversion
6. Optimizing & Formatting Descriptions
7. Preparing Backend Keywords
8. Required Attributes
9. Common Issues w/ Listing Uploads
10. Review & Validate Listings for Live Changes
11. Copywriting & Compliance
12. Uploading Product Documents
13. Uploading Videos to PDP Gallery
14. Implementing STR Data Into Listing Optimizations
15. Understanding Review Ratings & Utilizing Review Calculator
1. Category Research & Selecting Subcategory Nodes
2. Identifying Subnode IDs
3. Uploading Inventory Manually
4. Deactivating Listings with No Available Inventory During Launch
5. Updating Offer, Launch & Release Dates for #1 New Release Badge
1. Reviewing Performance Notifications
2. Reviewing Inventory Health & IPI Score
3. Review Account Account Health & Listing Quality
4. Review Changes to Buy Box
5. Brand Catalog Overview
6. Review Voice of the Customer Dashboard
7. Review Seller Feedback
1. Margin Analysis
2. Promotional Strategy
3. Coupon Setup
4. Setting Up Promo Product Selections
5. Add Both to Cart ("ABTC") Cross Sell Promo Setup
6. On-Page Tiered Upsell Promos
7. Prime Exclusive Discounts for Prime Day & BFCM
8. FBT (Frequently Bought Together) Acquisition
9. Internal Multi-Use Promo Codes
10. Internal Single Use Promo Codes
11. Ensuring Internal Codes Don't Display on PDP
12. Setting Max Order Quantities (MOQs) with Steep Discounts
13. Social Media Promos with Landing Pages
14. Updating Sale Price for Strike Through Pricing
15. Lightning Deals & 7-Day Deals & Deal of the Day/ Today’s Deal
16. Deal Eligibility & Troubleshooting
17. Off-Amazon Pricing
18. Adjusting Dates & Ending Coupons & Promos
19. UPC/GTIN Workaround for Buy Box
20. Discount Relationships, Hierarchy & Overlap
21. Reporting on Promotional Strategy Results
22. Tracking & Presenting Promo Results
23. Building a Storefront Deals Page
24. Brand Referral Bonus & Setting Up Attribution Links
25. Observation & Shadowing - Promo & Coupon Planning
1. Account Reserve & Advertising Payment Method
2. Reviewing Access to Brand Features & Mapping
3. Updating Brand Mapping
4. Reviewing Storefront Mapping
5. Reviewing PDP for Organic Defense Placements
1. Accessing A+ Content Editor
2. A+ Module Walkthrough
3. Building A+ Content from Wireframe
4. Optimizing A+ Image Keywords
5. Revising Current A+ Content
6. Brand Story
1. Accessing Storefront Editor
2. Storefront Module Walkthrough
3. Building Storefront from Wireframe
4. Viewing Mobile & Desktop
5. Optimizing Meta Descriptions for Free Organic Traffic
6. Revising Current Store
7. Storefront Versions
8. Viewing & Reporting on Storefront Performance
1. Setting Up Posts Profile
2. Post Overview & Placements
3. Amazon Posts Dashboard & Reporting
4. Selecting Images & Downloading UGC
5. Creating Engaging Content
6. Scheduling Posts
7. Cadence & Times to Post
8. Customer Engagement Email Setup
1. Managing Customer Messages
2. Messaging Best Practices
3. Monitoring Customer Reviews
4. Messaging Templates for Frequent Issues
1. Returnless Resolutions
2. Upgrading to Professional Selling Plan
3. Updating Notification Preferences
4. Updating Proof of Insurance
1. Monitoring Subscribe & Save Dashboard
2. Setting up & Adjusting S&S Discounts
3. Combination of Promos
4. Inventory Shortages
1. Observation & Shadowing - Flat File Creation
2. Instances Flat File Should Be Used
3. Flat File Overview
4. Updating International Marketplaces Simultaneously
5. Category Selection
6. Required Attributes
7. Update Types (Partial vs. Full Update)
8. Using Variation Wizard to Save Time
9. Generating Image URLs (On Current & New Listings)
10. Setting Up Variations & Variation Relationships
11. Compliance Overview
12. Fulfillment & Shipping Overview
13. Uploading Flat Files
14. Processing Report Errors & Drafts
15. Saving Current Working Versions for Future Use
16. Variation Flat File Use Case
17. How to use Flat Files to Fix Spanish Translations
1. Importance of Owning Buy Box
2. Identifying Buy Box Owner
3. Monitoring Buy Box
4. Messaging Templates Overview
5. Locating Trademark Registration Number on TESS Database
6. Filling out C&D Template
7. Sending C&Ds
8. Transparency Program & Project 0
1. TESS Database Overview
2. Brand Registry Account Setup
3. Application Process
4. Attorney Code
5. IP Accelerator Program
6. Applying for International Trademarks
1. Overview of Variations
2. Benefits of Variations
3. Physical Bundle Variations vs Virtual Bundles
4. Setting Up Virtual Bundle
5. Virtual Bundles Reporting
1. Customer Reviews Portal
2. Manually Requesting Reviews & Seller Feedback
3. Automating Review Requests
4. Enrolling Products Into Vine
5. NEW Vine Fees
6. Quantities & FBA Inventory Requirements
7. Vine Limitations on Variations
1. Customizing Inventory Thresholds & Alerts
2. Competitor Pricing Analysis & Tapered Pricing Plan
1. Soft Skills: Working From Home
2. Observation & Shadowing
1. Exporting Inventory Recommendations in Kapoq
2. Verifying Inventory Recommendations
3. Refining & Adjusting Inventory Recommendations
4. Adjusting SKU Settings & Completing Weekly Inventory Health Audit
1. How to Setup Amazon Attribution Links in Google
2. Brand Referral Bonus & Setting Up Attribution Links in Amazon

About this course

Free
166 lessons
9 hours of video content

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Amazon ABM (Specialist)

Course curriculum

Module 1: Introduction to Amazon Brand Management

Module 2: ABM Playbook

Module 3: Case Logging

Module 4: Keyword Research & Competitor Research

Module 5: Listing Creation & Optimizations

Module 6: Brand & Product Launch

Module 7: Account Health

Module 8: Promo & Coupon Planning

Module 9: Strategy & Review for Audits

Module 10: A+ Content

Module 11: Storefront Setup

Module 12: Post Setup & Planning

Module 13: Customer Service & Messaging Platform

Module 14: Account Settings

Module 15: Subscribe & Save Setup

Module 16: Flat File Creation

Module 17: Unauthorized 3P Sellers

Module 18: Brand Registry

Module 19: Variations & Virtual Bundles

Module 20: Review Acquisition Planning & Vine Setup

Module 21: Reporting & Data Presentation

Module 22: Almost There…

Module 26: Inventory Management

Module 28: Amazon Attribution Links

About this course

Discover your potential, starting today