Amazon Advertising (Specialist)

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Course curriculum

1. Welcome to the Course
2. Setup your Authenticator App
1. PRACTICE: Review Existing Client AMP Segments
1. Learning Console: Advertising Foundations Courses
2. What Are We Advertising? - What's the Product, Target Audience, & Competition?
3. Where is Client Currently in Amazon Journey?
4. New Product Launch - How to Properly Launch
5. Existing Product Advertising - Understanding Client's Goal and Where They Are Currently At
1. Learning Console: Finish Retail Courses
2. Competitor Research Training
3. PRACTICE: Competitor Research
4. Helium 10 Training
5. PRACTICE: Helium 10 Keyword Research
6. Product Targeting Research
7. PRACTICE: Product Targeting Research
8. Introduction to Using DataDive for Keyword Research
9. DataDive Competitor Research Training
10. PRACTICE: DataDive for Keyword Research
11. Amazon Brand Analytics and Product Opportunity Explorer
12. Real-World Application with Amazon Support Specialist
13. Learning Console: Retail for Advertisers Assessment
1. How to Organize and Rename Existing Campaigns + Review on Campaign Checklist & Discovery, Scale, Opportunity & Legacy
2. Branded vs. Non-Branded Campaigns - When, Why & How to Utilize Them
1. Learning Console: Sponsored Ads Certification Assessment
2. Ad Placements - What Are They and When and How to Use Them?
3. Campaign Bidding Strategy - What Is It and What to Choose?
4. Budget Rules - How Best to Utilize?
5. Auto Campaign Buildouts
6. Creating Manual Targeted KW Campaigns, Branded Campaigns and Product/Category Campaigns
7. Manual BROAD, PHRASE, EXACT Campaign Buildouts (Branded & Non-Branded)
8. Manual PRODUCT TARGETING Campaign Buildout (Branded & Non-Branded)
9. When and How to Utilize Negative Targeting From the Beginning
10. Defending the Client Brand - How to Setup Brand Defense Campaigns
11. Learning Console: Analyze Metrics and Reports
1. Sponsored Brands Overview
2. Product Collection Campaign - KEYWORD Targeting (Branded & Non-Branded)
3. Product Collection Campaign - PRODUCT Targeting (Branded & Non-Branded)
4. Store Spotlight Campaign - KEYWORD Targeting (Branded & Non-Branded)
5. Store Spotlight Campaign - PRODUCT Targeting (Branded & Non-Branded)
6. Video Campaign - KEYWORD Targeting (Branded & Non-Branded)
7. Video Campaign - PRODUCT Targeting (Branded & Non-Branded)
8. When and How to Utilize Negative Targeting From the Beginning
9. Defending the Client Brand - How to Setup Brand Defense Campaigns
1. Sponsored Display Overview
2. Product Targeting Campaign - CATEGORIES
3. Product Targeting Campaign - PRODUCTS
4. Audiences Campaigns - Amazon Audiences, Views Remarketing, Purchases Remarketing
5. Defending the Client Brand - How to Setup Brand Defense Campaigns
1. Search Terms & Pivot Tables Training - Downloading STRs
2. Search Terms & Pivot Tables Training - Creating Pivot Tables
3. Search Terms & Pivot Tables Training - Harvesting Keywords
4. Bulk Bid Optimization Introduction
5. How to Pull Bulk Report and Organize
6. How to Optimize Spend with ZERO Sales
7. How to Optimize HIGH ACoS Targets
8. How to Optimize LOW ACoS Targets
9. Optimizing Targets with ZERO Spend
10. Optimizing Placement Adjustments - Where and How?
11. Bulk Bid Optimization Shadow
12. Bulk Bid Optimization Reverse Shadow
13. How to Build Campaigns with Converting Search Term Data
14. Reducing Wasted Spend Through Negative Keyword and Product Targeting
1. Are We Delivering What We Promised on AMP?
1. What KPIs Should You Focus On?
2. What Reports To Run and Tasks to Complete MONTHLY
3. What Reports To Run and Tasks to Complete WEEKLY
4. PPC - Optimizations: How to Create VLookups to Analyze Data (Optional Training)
1. STRATEGY - Your Key to Success! How to Grow Client Sales
2. Low Impressions - How to Get Your Product Seen
3. Low CTR - How to Get People Clicking On Your Product
4. Low CVR - How to Increase Your Product's Sales
5. Lower ACOS and Increase Sales
6. Running Out of Budget
7. How to Optimize AUTO Campaigns
8. How to Scale Campaigns
9. How to Find Profitable Search Terms
10. How to Reduce Wasted Spend
11. How to Quickly Adjust to Meet Changes in TACOS Goals
12. How to Plan and Prepare for Seasonal Peaks, Prime Day and Q4
13. How to Pivot With Low Inventory, Out of Stock Products and Lost Buy Box
14. Planning Campaigns to Support 80/20 Rule
15. Ways to Increase Defensive Placements
16. Help Your Clients Prepare for 4th Quarter
17. Amazon Ads Campaign Planning Certification Courses
18. Amazon Ads Campaign Planning Certification Assessment
1. How to Setup Amazon Attribution Links in Google
2. Brand Referral Bonus & Setting Up Attribution Links in Amazon
1. Automation Explained
2. Mapping for Keyword Harvesting and Negations
3. Ad Strategies & Budget Groups
4. Email Notifications, Content Protection, Goal Widgets, & System Generated Event Stakes

About this course

Free
91 lessons
13 hours of video content

Discover your potential, starting today

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Amazon Advertising (Specialist)

Course curriculum

Module 1: Intro to the Course: What to Expect

Module 2: The OMG Strategy

Module 3: Understanding Client Goals & Objectives

Module 4: Amazon PPC Competitor & Keyword Research

Module 5: Amazon PPC - Intro to Advertising

Module 6: Amazon PPC - Sponsored Products

Module 7: Amazon PPC - Sponsored Brand

Module 8: Amazon PPC - Sponsored Display

Module 9: Ongoing Optimizations

Module 10: PPC Account Health Check-In

Module 11: Client Meetings - Strategy & KPIs

Module 12: Advanced Optimization Strategies & Best Practices

Module 13: Amazon Attribution Links

Module 14: Kapoq

About this course

Discover your potential, starting today