OMG Commerce

Client Amazon Tracker Overview

AMP Playbook Overview

Discovery Notes Overview

Call Deck Overview

Determine if Seller/Vendor or Both

Collecting Seller Central Merchant ID

Collecting Vendor & Seller Central Entity ID

Pulling Last 60 SP/SB/SBV Reports

Review Last 60 SP/SB/SBV Reports

Review YoY Ad & Sales Trends

Reviewing Ad Spend & ACOS

Reviewing Products

Compiling Account Wide Recommendations

Are Auto Campaign's Meeting Client's Goals?

Do All Products Have Auto Campaigns?

General Structure of Auto Campaigns

Check Campaign Settings

Check Placement Adjustments

Are Branded Terms Negated?

Check for Non-Branded Negative Opportunities

Are Campaigns Maxing Budget?

How Often Are Auto Campaigns Being Optimized?

Are Optimizations Effective?

Compile Sponsored Product Auto Recommendations

Branded & Non-Branded Metrics

Are Manual Campaigns Meeting Client's Goals?

Are All Match Types Utilized?

How Are Campaigns Structured?

Brand/Non-Brand Segmentation (for Keywords)

Are Converting Search Terms Added in Regularly?

Checking a Few Campaigns...Are Keywords Targeted Good...or Should They Be Expanded with Keyword Research?

Are They Running Category, Competitor, & Defense Targeting Campaigns?

Is There Room For Improvement On Bids/Optimize Bids for Current Campaigns?

Checking a Few Campaigns...Are Competitor Targets Good...Or Should They Be Expanded With Competitor Research?

Are There Any Competitors ASINs That Should Be Negated? (Category)

Custom Image Beta

Targets

Opportunity to Get More Granular with Ad Copy/Targeting?

Are Ads Going to Storefront or Product Pages?

Is Store Spotlight Being Used?

Are Converting ST/ASINs Being Added In Regularly

Are Campaigns Being Optimized Weekly?

Are There Any Search Terms That Should Be Negated?

Can We Improve Bids/Optimize Bids On Current Campaigns?

Are Keywords Targeted Good or Should They Be Expanded?

Sponsored Brand Video Creative Review

Reviewing Sponsored Brand Video Keyword Campaigns