Course curriculum

    1. What You'll Be Learning

    1. Getting Your Ass(ets) in Order!

    2. Types of Targeting

    1. Smart Marketer: Google Search

    2. Search Ad Quiz!

    3. Search Ad Extensions

    4. In-Person Session!

    1. Smart Marketer: Feeds & Product Reviews

    2. Types of Feeds

    3. Product Data Feed Optimizations

    4. Product Reviews

    5. Smart Marketer: Google Merchant Center & Promotions

    6. Merchant Center QUIZ!

    7. In-Person Session!

    8. Smart Marketer: Shopping Campaign Elements & Optimizations

    9. Google Shopping Bidding Strategies

    10. Google Shopping: Certification Review Quizlet

    11. Google Shopping Ads Certification

    1. Smart Marketer: Performance Max Campaign Elements & Strategies

    2. Standard Shopping & Performance Max

    3. Efficiency vs. Growth Campaigns

    4. Performance Max Campaign Bidding

    5. In-Person Session!

    6. Performance Max Optimizations

    7. Performance Max Reflection

    1. Discovery & Display for ToF

    2. Knowledge Check!

    3. Display & Discovery Campaign Elements

    4. Display & Discovery Bidding Strategies

    5. Discovery & Display Messaging & Ad Copy

    6. Write a Display Ad!

    7. Lifestyle vs. Product Images

    8. Remarketing Messaging Strategy

    9. ToF Messaging Strategy

    10. Hands-On Assignment

    11. Discovery Campaign Set Up & Optimizations

    12. In-Person Session!

About this course

  • Free
  • 54 lessons
  • 0 hours of video content

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