Course curriculum

    1. Google Ads: The 4 Pillars of Advertising on Google

    2. Google Ads Interface Navigation

    1. Attribution Models

    2. Google Ads: Data -Driven Attribution

    3. Quizlet: Google Ads: Attribution

    4. Conversion Tracking

    5. Quizlet: Conversion Tracking

    6. Conversion Tracking Observation

    7. Google Analytics Interface Navigation

    8. Google Analytics 4 Blueprint Course

    9. Google Ads: Analytics Certification

    10. Quiz: Google Ads Measurement Certification Preparation

    11. Google Ads: Measurement Certification

    1. Smart Marketer PDF Guide!

    2. Smart Marketer: Google Search Course

    3. Google Ads: Keywords and Bids Quizlet

    4. Keyword Targeting

    5. Google Search Ad Types

    6. Google Ad Extensions: Types & Levels

    1. Smart Marketer: Google Shopping Course

    2. How to Create Google Shopping Ads for Your Store by Brett Curry

    3. Google Ads: Shopping Certification Preparation

    4. Google Shopping Certification

    1. Getting Started with Performance Max

    2. Performance Max Blueprint by Brett Curry

    3. Smart Marketer: Performance Max!

    4. Performance Max Resources

    1. Introduction to Google Display & Discovery!

    2. Display & Discovery Quiz!

    3. Display & Discovery Ad Types

    4. Remarketing Messaging Strategy

    5. ToF Messaging Strategy

    6. Google Ads: Display Certification Preparation

    7. Google Ads: Display Certification

About this course

  • 40 lessons